It’s a Wareham Thing, What’s yours?
Challenge: Create brand awareness for Wareham Media’s new offerings outside of broadcast television while promoting its modernized software, production, and videography, as most residents remain unaware of the rebrand from TV to media.
Strategy: Create elevated content on social media channels that appeals to a broad younger audience and cultivates a distinct brand image.
Insight: Young adults, in a period of life heavily defined by self-exploration, seek creative outlets to tell not only stories of their own, but also of their community often untold.
Key Message: Wareham Media tells stories that build confidence, careers, and community.
Art Directors: Putri Amelia Anggraini & Yennifer Rivas
Copywriters: Annie Levy & Shriya Choukhani
Strategy: Malia Montalvo & Me!
